Soff CRM
The control room of the Soff ecosystem.
The internal control room for the Soff ecosystem — users, sellers, sales pipelines and analytics for the marketplace and the AI platform, all in one place.
- Role
- Senior backend engineer
- Impact
- One source of truth across 2 platforms
- Live
- soffcrm.uz ↗
- Status
- In production
- Year
- 2025 – 2026
The problem
A marketplace and an AI product generate operational chaos with no single source of truth for who's who and what's selling.
A marketplace and an AI platform generate operational chaos — sellers to vet, users to support, money to track, numbers to read. Without one source of truth, every team builds its own half-answer. Every marketplace eventually needs a room where the operators can see everything.
What I built
A Django backend over PostgreSQL with Redis, modelling users, sellers and sales pipelines as first-class objects and computing analytics asynchronously. It integrates directly with the marketplace and the AI platform so the operations team sees one coherent picture. Analytics that slow down the thing they measure aren't analytics, they're a tax.
Key decisions
One source of truth for who's who and what's selling. Analytics are computed off the hot path and cached, so the dashboards are fast and the platforms they watch stay unburdened.
Analytics are computed off the hot path and cached, so the dashboards are fast and the live platforms they watch stay unburdened.
One source of truth across 2 platforms
Built with
Lessons from the bench
- — Every marketplace eventually needs a room where the operators can see everything.
- — Analytics that slow down the thing they measure aren't analytics, they're a tax.